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As a small business owner, record keeping is mandatory to keep track of business expenses, profits, taxes and even to price adjustments.  When you are first starting out, you may have set your prices to attract customers, and a few months into ownership, you realize you’re losing money.  Setting the right prices is a tricky and sometimes difficult thing.  If you’re prices are too high, you risk turning off customers.  Of course, that situation is easily remedied by dropping prices to more reasonable levels.

Unlike print ads that get only a few seconds of attention in a world saturated by fleeting attentions, and radio ads that get easily forgotten once they are off the air, your pens will continue performing their task as long as they can still be used by people. What could be more practical than a bunch of highly utilitarian pens with your slogans and logos emblazoned on them?